Rekindle app
brief
Create an app that helps single parents find meaningful relationships, and improve with their dating situation given the obstacles they face.
This project will explore how single parents navigate the dating world, key motivations of single parents’ relationship choices, including emotional needs, family dynamics, difficulties and time management challenges, in order to come up with actionable insights.
Project at Hyper Island
role
UX researcher, UX/UI designer
Project done at Hyper Island
Timeframe
October 2024 - December 2024
Research objective
Understanding the needs of single parents in creating new relationships and dating in order to address opportunity areas.
Problem & background
Single parents oftentimes struggle with finding new, stable partners. Our project serves to create a way of helping them find meaningful relationships, and improve their dating situation, given the obstacles that they face.
Solution
Our solution promotes offline meetings, and encourages the users to meet in real life after as short a period as possible, of writing.
With the app, there is an event creation feature - where users can host events for a larger amount of people, thus bridging the issue that many people have difficulties meeting peers in adulthood.
My Role
My contributions are as interviewer, and data analyst. I had a pivotal role for the synthesizing of data into insights.
The work surrounding concept development and prototype was done individually.
Deliverables
Less time spent, with clearer intentions
Intentionally limited
To solve the issue of getting stuck in the writing-phase, the app has a limited amount of messages that can be sent, thus encouraging the users to decide early on if they want to meet in person.
There is also a limitation on the amount of matches a user can have. To ensure that users are thoughtful of the matches they make, and remain active with the other person.
Event creation
If users find it difficult to connect via text, the app also features event creation. And users can host e.g. after works or child-friendly events, that others can sign up for.
There is an option to invite matches, and users can also attend by themselves to socializmee several people in one go.
