Hugo Parkfestival

Project background

The project involved designing a new brand look, posters and other printable, as well as managing paid digital marketing and creating a social media strategy.

role

Art director, graphic designer, photographer

Timeframe

2023 - 2024

Results

After the rebranding, interaction increased by 214% on feed posts.

With a total budget of 20 000 SEK, the Meta Ads-campaigns reached an audience of 300 000 unique viewers, with a CTR of 2%.

A close up of the yoga app, showing the user set up

Concept development - Grahpic elements

dELIVERABLES