Hugo Parkfestival
Project background
The project involved designing a new brand look, posters and other printable, as well as managing paid digital marketing and creating a social media strategy.
role
Art director, graphic designer, photographer
Timeframe
July 2023 - February 2024
Results
After the rebranding, interaction increased by 214% on feed posts.
With a total budget of 20 000 SEK, the Meta Ads-campaigns reached an audience of 300 000 unique viewers, with a CTR of 2%.
Concept development
gRAPHIC ELEMENTS
dELIVERABLES
complete profile FOR ORGANIC AND PAID MARKETING
Deliverables included a complete graphic profile with fonts, colours, and graphic elements. Including templates for social media, for both still images and videos, and various printed products.
